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Under graduate Business Integrated Program

Under graduate Business Integrated Program

A three-year, industry-embedded business program built around internships, global exposure,
leadership training, and real-world execution.

UGBIP at a Glance

UGBIP prepares students through practical learning…

03
Years
06
Semesters
research
75%
Practical
02
Internships
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Curriculum Structure

The UGBIP curriculum combines academic learning with practical exposure through subjects, bootcamps, and real business challenges designed across six semesters.

Year 01
Foundations
Semester 1
Core Business Principle
Semester 2
Advanced Fundamentals
Year 02
Industry Exposure
Semester 3
Industry Internships
Semester 4
Advanced Concepts
Year 03
Specialisation
Semester 5
Domain specialisation
Semester 6
Internship or Startup

Your Learning Journey

A structured progression from foundations to specialisation, with industry experience integrated throughout

  • SEM-1
  • SEM-2
  • SEM-3
  • SEM-4
  • SEM-5
  • SEM-6
Subjects
  1. Principles of Management
  2. Fundamentals of Business
  3. Marketing Principles
  4. Organizational Behaviour
  5. Business Economics
  6. Accounting using Tally
  7. Statistics using JASP
  8. Branding and Positioning
  9. Arabic
Subjects
  1. Financial Statement Analysis
  2. Market research
  3. Design thinking and problem solving 
  4. Operations Management I
  5. Human Resource Management
  6. Operations Management II
  7. Business Ethics, Stakeholder Management and Corp. Gov.
  8. Sustainability and green Business 
  9. Arabic

Internship

A hands-on industry immersion where students apply their skills in real business environments, work on impactful projects, and gain practical experience that accelerates their career growth.

Subjects
  1. Startup Strategy and Competitive Advantage
  2. Business Model Canvas and Lean Planning
  3. Sales and Go-to-Market Strategy
  4. Supply Chain and Logistics
  5. International Business
  6. Business Analytics with GenAI
  7. Advertising and IMC
  8. Customer Psychology
  9. Project Management
  10. Business Law and Contract
  11. Arabic 
Subjects
HR
  1. Hiring and Employer Branding
  2. Team Structure and Roles
  3. Performance Management
  4. Salary and Equity Planning
  5. People Analytics
  6. HR Strategy for Startups
  7. HR Laws and Compliance
  8. Culture and Team Leadership
  9. Arabic
Sales and Marketing
  1. Revenue Strategy and Competitive Advantage
  2. Pricing and Monetization
  3. Growth Systems
  4. Enterprise Sales
  5. Sales Operations and Analytics
  6. Retention and Customer Value
  7. Sales Leadership and Performance
  8. Channel and Distribution Strategy
  9. Arabic
Entrepreneurship
  1. Structural Frameworks for new ventures (or to uplift existing startups / sme’s)
  2. Product / Service Design & Development
  3. Venture Design (Pricing, Re-validation, MVP, Launch, Test)
  4. Marketing Strategies for ventures (GTM, Customer Acquisition and Revenue)
  5. Entrepreneurial Finance
  6. Startup Operations and Execution Systems
  7. Arabic
Digital Marketing
  1. SEO and Content Architecture
  2. Performance Ad Mastery (Meta, Google, Amazon)
  3. Social Media Ecosystems
  4. Landing Page Optimization
  5. Analytics and Attribution Models
  6. Affiliate and Referral Systems
  7. Growth Loop Design
  8. E-Com Growth Strategies
  9. Arabic

Internship/ Incubation

AIMER Startup Lab / Incubation (For Traction and Scale)

PROGRAM HIGHLIGHTS

Experiential Learning Model
The UGBIP curriculum is built on a hands-on learning approach where students actively apply concepts through real business challenges, industry projects, and practical assignments designed to develop problem-solving and decision-making skills.
Industry-Integrated Curriculum
Designed with strong industry relevance, the program blends business fundamentals with real-world exposure through internships, expert sessions, and practical learning modules that mirror modern business environments.
Entrepreneurial Mindset Development
Students are encouraged to think like entrepreneurs by participating in startup challenges, innovation projects, and idea validation exercises that build confidence in launching and managing new ventures.
Unlock your future today!

Unlock your future today!

Discover the opportunities that await you at AIMER Business School. Whether you’re looking to learn more, schedule a visit, or start your application, we’re here to guide you every step of the way.

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